I didn't know the term alief. Thanks for the discovery.

Most of your hidden motivations will be hidden because they're not socially desirable, and/or because they're not consistent with your identity. I am not a paragon of virtue. I am just scared to own up to my vices, and it's keeping me from integrating myself. The same is true for you and for everyone that isn't completely enlightened

This one especially resonated with me. Starting from identity [LW · GW] is one of the great insight I found in reading about motivation and habits.