Update: I haven't figured out the answer yet, but I did get a nice frame on this question. Both are basically different levels of the attention elevation game. From when any information leaks out to when it grabs collective attention of entire civilisation.

At lowest levels you just need to ensure it's not obvious spam, in order to circulate further. AI filters or a small payment or proof of work is enough. At highest levels you need thousands of people making (non-gameable) upvotes or video proofs or large donations as a proof in order to circulate it further. Building resilient tech for both of these faces different challenges.