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For those unfamiliar with the Elitist Jerks website, comments such as this one appear periodically in other World of Warcraft related forums, and are a facet of the quandary currently facing the community.
Generally speaking the authors of such comments made a post on the Elitist Jerks forums and received an infraction informing them of a forum rule they had violated. The moderators of these forums include a remark regarding the nature of the violation with every infraction, and these remarks are often sarcastic. Infractions are public, and you can see Aestu's here:
It is not uncommon for the recipients of infractions to take issue, resulting in confused or angry private messages to the moderators, or condemnations such as Aestu's comment. Angry would-be contributors rarely return to the website.
The quandary facing Elitist Jerks is to what extent is it worthwhile to make the website more accessible. This is a nontrivial question for a website that has intentionally used harsh rules, harsh enforcement and harsh words as filters to maintain the quality of their discussions.