Posts

Comments

Comment by resuf on Animated explainer video promoting EA-themed effective giving ideas and meta-charities · 2016-10-17T09:58:15.783Z · LW · GW

Hey Gleb. I really like your insights on general EA marketing and the way you help people build a local EA community in the Facebook EA Marketing group.

When I first opened this video I was pleasantly surprised that you made such a modern, attractive video about effective giving; exactly what I hoped InIn would do. Unfortunately, again, you put your Organisation, Intentional Insights (InIn), on the same level as Givewell, ACE, TLYCS and GWWC.

Isn't this exactly what the EA community had a problem with?

a) Posting to the forums and EA sites with a much higher frequency than others, creating the impression that InIn was a bigger deal in the EA community than it really was, and b) using the EA brand despite wanting to target laypeople using listicles and clickbait articles.

You updated from b and started to drop the label and go for advocating "effective giving" only, which was great and could no longer taint the EA brand. However, this new video again puts Intentional Insights on the same level as much more rigorously researched organisations with an entirely different target group and an already established good reputation.

This video could have been great if it left out your organisation entirely. Now I don't really want it to get shared. I hope I don't sound too harsh when I say that, from this video, I get the impression that InIn wants to leech off the reputation of the most popular EA organisations.