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I run the website www.theyhatethegame.com - which has been mentioned in this post a few times.
I used to be shy, insecure, and lonely. After a low point a while ago I began reading books on female psychology, evolutionary sexuality and relationship management. These books did NOT turn me into a social robot that manipulates people. They DID give me a feeling of security because they gave me the impression that we are all human - we are all the same and we all need each other.
This feeling prompted a series of social experiments over a period of three months where I determined - through trial and error - what I could do to give others the most pleasurable social experience possible. The end result was simple. I turned myself into a confident, competent person that people like because of a high level of social intuition and empathy.
My website is dedicated to giving men the tools that I wish I had when I was on my journey from "looser to winner."
Some of you may label what I do as social manipulation (I accept that you have read more books on how to label what is and is not social manipulation than I have and that's okay with me - I was out having fun while you were reading.) but what helps me sleep at night is knowing that I have changed. I used to not like who I was. Now I like me - and I am able to enrich the lives of those around me. Women and men.
P.S. I'm impressed with the quality of conversation going on here. I don't get exposed to these view points often. Cheers.