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Thanks for letting me know! The issue was on my side; I'll be deleting this post (hope this comment still reaches you).
An important thing to keep in mind is that cosmetics companies don't necessarily have the money that e.g. pharmaceutical companies do to push large-scale studies on their products, so lack of evidence usually means a study wasn't done, rather than a study was done and found inconclusive.
If you haven't heard of it before, the subreddit 'SkincareAddiction' has some great recommendations for what's evidence-based and what works.
Old post, but wanted to comment because I just read this book and was thinking of writing a post on exactly the same topic! What are the chances? I wonder if I have anything to contribute - even though this article was written a year ago, I don't feel like there has been much of a shift in the rationality community overall.