So, let's say some bros of mine and I have some hand-signals for, you know, bro stuff. And one of the signals means, "Oh, shit. Here comes that girl! You know. That girl. She's coming." That signal has a particular context. Eventually, one of my bros gets tired of sloppy use of the signal, and sets about laying out specifically what situations make a girl that girl. If I used the signal in a close-but-not-quite context, he'd handle it and then pull me aside and say, "I know she and I had that thing that one time, but we never... well, it wasn't quite THAT. You know? So that signal, it freaked me out, because I thought it had to be someone else. Make sure you're using it properly, okay?" And I'd be like, "Bro. Got it."
Another friend of mine, he recognizes the sorts of situations we use the signal in have a common thread, so he begins using the hand signal for other situations, any situation that has the potential for both danger and excitement. So if someone invites us to this real sketchy bar, he'll give me the signal - "This could be bad. But what if it's not?" And I'd respond, "I see what you did there."
Maybe you see where this is going. We're hanging out one day, and some guy suggests we crash some party. Bro #2 signals, and bro #1 freaks out, looking around. And then he's like, "OH FUCK I HAVE TO CALL HER." And #2 says, "No, dude, there's no one coming. I just meant, this is like one of those situations, you know?" And they're pissed at each other because they're using the same signal to mean different things. I'm not mad, because I generally know what they each mean, but I have more context than they do.
The same thing probably happens with analytics and Continentals.